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Be Authentic
Influencers should sound like themselves, not like a corporate ad. Write in their voice or let them adapt the copy.
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Highlight Benefits, Not Just Features
Don’t just say what the product is—show what it does for their life.
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Include a Call to Action (CTA)
Tell the audience what to do next: “Swipe up,” “Use my code,” “Try it now.”
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Use Storytelling
Frame the product in the context of a real-life moment or problem-solving scenario.
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Keep it Short & Scroll-Stopping
The first line needs to hook people, especially on Instagram or TikTok
EXAMPLES:
Beauty Product (Skincare)
Real talk: My skin was not happy last winter. Dry patches, redness—ugh. Then I started using @GlowEssence’s Hydrating Serum and WOW. It’s like giving my skin a tall glass of water. Use my code GLOWWITHME for 15% off—your face will thank you.
Travel or Experience
Just spent 3 nights in this hidden gem in the French countryside, and I’m obsessed. The views, the food, the peace—it was everything. Shoutout to @VisibleOriginsTravel for helping me discover the magic. If you’re into slow travel and secret spots, they’re a must-follow.
Food & Drink
PSA: I just found the snack that’s taking over my life @CrunchFix chips are 100% plant-based, gluten-free, and addictive in the best way. Don’t say I didn’t warn you. Code CRUNCH10 for a discount!
Fitness or Wellness
I used to hit a mid-afternoon wall hard…until I tried @VitalRush’s clean energy gummies. No crash, no jitters, just focus and good vibes. I keep a pack in my bag 24/7. Use VITAL20 to grab yours.